Selena M. SpritzAssociate

Selena M. Spritz focuses her practice on advertising, copyrights, trademarks, Internet-related issues, privacy, and social media. Her clients include global Fortune 500 corporations, multinational consumer product companies, middle-market ventures, small businesses, and start-ups. They rely on her to develop, promote, and protect their brands in a wide range of industries and sectors, including these:

• Hospitality
• Irrigation
• Access control products
• Technology companies in the fields of data destruction, advanced sensors, and cloud computing
• Regional financial institutions
• Footcare products

Selena has assisted clients in negotiating various advertising agreements, such as ad agency, PR agency, sponsorship, joint promotion, partnership, software as a service, work-for–hire and non-disclosure agreements. She guides her clients through trademark and copyright clearance, domestic and foreign registration, maintenance, and enforcement. Selena also counsels clients on legal compliance related to advertising and promotions in all forms of media.

In the Internet and e-commerce areas, Selena has successfully handled domain name disputes including anti-cyber squatting, ownership transfers, policing, and administrative actions under the ICANN Uniform Domain Name Dispute Resolution Policy. In the ever-evolving social media arena, Selena advises clients regarding social media policies, blogging issues, account-jacking, and the use of social media platforms in marketing and promotion.

Selena is a Certified Information Privacy Professional (CIPP/US), as recognized by the International Association of Privacy Professionals. She also serves as a member of Fitch Even's Diversity Committee.

Conducted trademark clearance searches and wrote availability opinions for a Fortune 100 company.

Manage the extensive trademark portfolio one of the world’s leading manufacturers of sprinklers and irrigation products.

Provide trademark, copyright and Internet counseling, and enforcement representation and portfolio management for a leading global manufacturer of footcare products.

Successfully shut down a fraudulent website that deceptively imitated the site of a global private military contractor.

Negotiated a domain name transfer agreement for one of the nation’s best-known educational charities.

Provide Internet and social media advice and counseling to several large financial institutions.

Successfully shut down infringing pages and usernames for several clients on various social media sites, such as Facebook and Twitter.

Represents a global hospitality company in multiple sponsorship, joint promotion, and partnership agreements.

Negotiates SaaS licenses on behalf of a Fortune 500 company.

Reviews advertising copy prior to distribution in various marketing channels for a global hospitality company.

Counsels several clients on bringing challenges against their business competitors or defending themselves against challenges from competitors

• “Seven Deadly Intellectual Property Sins and How to Avoid Them,” Techweek 2012 Conference + Expo, June 25, 2012, Chicago.
• “Introduction to Trademarks,” RainBird Corporation, June 6, 2012.
• “Protecting Your Intellectual Property,” Chicago Bar Association’s Law at the Library series, November 28, 2011.
• “Social Media and Litigation,” Fitch, Even, Tabin & Flannery Webinar, with Christine A. Pompa, March 30, 2011.
• “False Patent Marking and More,” Fitch, Even, Tabin & Flannery Webinar, with Steven G. Parmelee, April 22, 2010.

• American Bar Association 
• Intellectual Property Law Association of Chicago
  • Chair, Women In IP Committee, 2012-2013
  • Vice-Chair, Women in IP Committee, 2011-2012
• International Association of Privacy Professionals 
• International Trademark Association 
• Promotion Marketing Association 
• Women 2.0
  • Member, Founder Friday Chicago Committee