August 8, 2007

Karl Fink and Steve Parmelee contributed two chapters of the recently published book Business Power - Creating New Wealth From IP Assets, which is the result of a collaborative effort of several members of the National Knowledge and Intellectual Property Management Taskforce. This book presents a series of essays that are framed and intended to assist and inform both the experienced and those who are new to the nuances of intellectual property as it relates to business strategies and value.

The chapter authored by Mr. Fink, entitled "Value-Added Litigation," addresses patent litigation decision making as a component of normal business strategy and explains how patent enforcement can dramatically strengthen and also protect a company's market position. Mr. Fink identifies several factors that are central to the development of effective enforcement strategies, while emphasizing that patent litigation is not a layman's game or something to be done on the cheap.

Mr. Parmelee's contribution, entitled "How to Turn White Space Dark for Fun and Profit," discusses the business benefits of a patent portfolio that leaves no "white space" (holes) in the protective blanket. It explains how white spaces represent a vulnerability and business threat which, if not repaired, can create disruptive patenting opportunities for competitors. This chapter goes on to provide instructions and tips on how to prepare for, conduct, and profit from white space patenting activities. Mr. Parmelee reveals a process, built over decades of experience, by which a proactive enterprise can successfully capitalize on white space inventing opportunities while avoiding the pitfalls that frequently frustrate such initiatives.

Other authors address topics such as the impact of intellectual property on corporate financial management, gaining competitive power through integrated intellectual property strategy, capturing the value of trade secrets, and defining brand and reputational value.

Business Power - Creating New Wealth From IP Assets is published by John Wiley & Sons and is available through various booksellers including Amazon and the Practicing Law Institute.

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