Fitch Even is deeply immersed in the rapidly evolving digital world and issues related to the protection and enforcement of e-commerce and internet-related Intellectual Property (IP). With this subject matter expertise, we work closely with you to align your IP assets with your strategic business objectives to better protect your investments.
Our team provides strategic advice regarding patents, trademarks, trade secrets, data security, copyright, service agreements, licensing and other legal issues relevant to internet and e-commerce technologies. We regularly advise clients on:
- patent protection of software-based inventions, infrastructure technologies, and user platforms and experiences
- protection of online log-in representations and obligations
- copyright protection of website design and content
- patent design-around counsel to avoid, when possible, the Internet/e-commerce patents of others
- proper agreement drafting to secure needed rights when subcontracting software design/coding and user-facing graphic content
- proactive counseling regarding the use of open-source software
- trademark registration of domain names and meta-tags, and policing of third parties in their Internet use of trademarks
Technical Expertise to Match Your Needs
With both technical and industry experience, we advise the full range of internet and e-commerce clients, from entrepreneurial startups to Fortune 500 companies. Our expertise in these regards is not recently acquired; we have been helping clients protect their IP worldwide since the dawn of global online e-commerce markets.
Our clients include manufacturers, distributors, retailers, sellers, retail automation, and other retail and ecommerce innovators in a variety of sectors including:
- food and beverage
- advertising and consulting
- medical devices and services
- financial services
- insurance
Protecting Advanced Digital Innovations
Our lawyers have pursued patent protection at the leading edge of digital innovations such as:
- patent protection for both fixed-station and mobile internet platforms
- encrypted/protected internet communications
- copyright protection for smartphone Apps used in short-range Bluetooth™, medium-range wireless, and long-range cellular technologies
- design patent protection of Apps
We also have established a leadership position in protecting the adaptation of commerce technologies to wireless e-commerce, including product inventory management.
As wireless internet hardware and Apps evolve together, Fitch Even often works with clients to create integrated IP prosecution and enforcement strategies. For example, we have advised on protection of anesthesiology-focused Apps for wireless devices, and counseled on patenting software to help website visitors select age and circumstance-appropriate annuity and life insurance products.
In a rapidly changing internet and e-commerce world, Fitch Even is dedicated to helping clients find safe harbors and exploit new opportunities in the online marketplace.
Case Studies
Client: A large global retailing organization
Problem: Our client sought to use sophisticated electronic tags using radio-frequency identification (RFID) technology to move from large shipment inventory management to individual product tracking and highly leveraged consumer services.
Solution: Fitch Even brought comprehensive strengths to the table to protect the client’s vision. That included meticulously documenting patenting opportunities via engineer and scientist interviews and working closely with multiple client management centers to vet and prioritize these opportunities to ensure that the ultimately pursued patent applications properly integrated with the client’s technology, legal, and business objectives.
Result: Our client has pioneered RFID use on a per-store and per-product basis with a technology platform that benefits from strategically relevant IP protection to protect both current offerings and the ability to aggressively pursue future innovations as well.
